lululemon Studio Archetypes - Director's Cuts

I got a great opportunity at the beginning of 2023 to shoot and direct a series of 4 videos for lululemon studios profiling a handful of their users. I took the opportunity to make mini docs emphasizing their humanity and personalities in relation to their fitness life. Of course the edits ended up being more commercial and geared towards sales for lululemon’s use but I finished my director’s cuts to share here.

More work for lululemon studio incoming!!!